DreamPlay Achievement Station

DreamWorks DreamPlay

DreamWorks DreamPlay was designed around a simple and fun badge-collecting mechanic – as kid’s swiped their RFID wristbands at each of the 15 attractions and activities, they would be rewarded with Achievement Badges based on each of the different DreamWorks IPs and characters.

I designed the physical station, the software, and the interface that guests used to check their totals, customize their avatars, nicknames, and more.

These stations became popular stops, as groups of kids competed for the most badges collected on their visit!

Role:
Interactive Creative & Technical Director, Designer

Client:
iP2Entertainment, Amsterdam
Pure Imagination Studios, Los Angeles

Location:
Manila, Philipines

Launched:
2014