Michelangelo Capraro

Founder, Creative Director & Experience Designer

Immersive Experiences, Digital Realities, Themed Entertainment

Contact me to design human-centered, immersive experiences that fuse branding, storytelling, education, curiosity, and adventure – with a dose of technological magic.

Over 25 years ago, I designed experiences in the digital realm, believing strongly that code is its own art form. Add visuals and animation, and you can create a magical experience. Today, I continue to create moments of magic for people through immersive and digital technology.

This quest for magic lead me from CD-ROMs and web games, to UI design for software, the web, and devices like PDAs, smartphones, and embedded systems.

I took my curiosities into the world of advertising, designing rich media campaigns, elaborate web experiences, and events combining hardware, real-time biometrics, data capture, animation, music, and more, engaging people in new and intimate ways, creating connections to products and brands through a sense of awe and wonder.

The journey continued to app design, for children and for corporate applications. At the heart of these solutions was a desire for user experiences that felt optimistic, natural, and fun.

My directorial and design skills lead me to themed-entertainment; designing family entertainment centers, guest journeys, attractions, immersive branding, storytelling, technical solutions, and more. Bringing all my career experience together, guiding teams to create more human, more intimate moments of magic for people.

A culmination of the experience I have collected thus far, and I see virtual and augmented reality as a natural step in my exploration, and have designed VR theme park and attraction concepts, AR activations, and more.

My quest to create magical moments for people is based on a belief in play and taking the time to explore the wonder of design and new technology.

I have been fortunate and honored to have guided teams of amazingly talented people from all over the world, driving to a singular goal – to create magic for people everywhere.


I’ve been fortunate to have my work chosen for several Communication Arts Annuals, have won One Show, SXSW, Cannes Cyber Lions, and Family Choice awards, and has been featured in design magazines and books featuring the best in design.

I’ve founded and managed award-winning design and development shops, designed products, web sites, mobile interfaces, theme park attractions, and consumer devices.

I’ve written books, given talks, held lectures and taught courses on the impact of thoughtful design.

I’ve had the great privilege to design experiences for National Geographic, Disney, DreamWorks, IBM, Sony, HP, SAP, Hyundai, GS&P, and many others.