Michelangelo Capraro

Executive Experience & Creative Director (for hire!)

Themed Entertainment, Digital Experiences, Immersive Realities

Contact me to craft a human-centered, immersive experience built from branding, storytelling, education, collaboration, curiosity, fun, and adventure – with a dose of technological magic.

I’ve always been a daydreamer. From my earliest memories of creating stories with my Lego space sets, to the frustration of my teachers who would find me gazing off into space instead of listening to the lesson, I have always been thinking about imaginary places and the fun adventures awaiting me there.

My first computer changed me forever, allowing me to bring my daydreams to life. Creating text adventures and designing games that made my friends smile and laugh was something I could not get enough of. This same desire for playful, game-like interactions followed me into the early days of designing interactive CD-ROMs, making some of the earliest animated and interactive web sites, creating digital experiences for PDAs, software and game design for smartphones and tablets, pushing digital technology to create engagement in the advertising world, designing small theme parks and themed attractions in the physical world, and more. Through these wildly different industries, my goal was to bring the same sense of playful fun to every interaction – to conjure a smile, a surprise, an “ah ha!” moment for people – through the magic of digital technology.

I am now shifting my attention from physical spaces into virtual worlds, and my unique trajectory allows me to look at the design of VR, AR, and MR experiences in a way that I believe is more human and natural, one filled with wonder, laughter, and adventure for people of all ages. 


Over the last 25 years, I’ve been fortunate to have my work chosen for several Communication Arts Annuals, have won One Show, SXSW, Cannes Cyber Lions, and Family Choice awards, and has been featured in design magazines and books featuring the best in design.

I’ve founded and managed award-winning design and development shops, designed products, web sites, mobile interfaces, theme park attractions, and consumer devices.

I’ve written books, given talks, held lectures and taught courses on the impact of thoughtful design.

I’ve had the great privilege to design experiences for National Geographic, Disney, DreamWorks, IBM, Sony, HP, SAP, Hyundai, GS&P, and many others.